Side Hustle Summit 2026: Russell Brunson & Iman Gadzhi, What Happened Across The Eight Days

The seven facts that matter, ranked

1. Dates: September 6–13, 2026, now finished. Five live sessions (Sept 6, 7, 8, 9 and 13), each at 1 PM Eastern. Fully virtual, replays landed within 24 hours.
2. Cost to attend: free. The official page confirmed no paid tickets and no card required. That page is now offline.
3. Hosts: Russell Brunson and Iman Gadzhi. Two of the biggest names in online business education, on one stage for the first time. Attendees of Iman's three previous free events have a tracked $55.6M in results.
4. Topic: building an AI-powered side hustle from scratch — the official framing is a challenge to reach $373/day.
5. The business model: the summit led into a paid program. Monetise sold at $1,995 during the week, alongside a $995 companion offer. Enrolment closed at midnight Eastern on September 14, 2026.
6. Guest speakers: an earlier version of the official page named three: Myron Golden, Eileen Wilder and Eric Thomas. That section was gone when we re-checked on September 2, 2026. Details in the speakers section below.
7. Registration: closed. It opened August 17, 2026 and shut on September 6 at 1 PM Eastern, the moment Episode 1 began. The official registration page now returns a 404 reading "This event is over." No replay page, encore or public waitlist for the free event has been published.

What the Side Hustle Summit actually is

Most "summit" pages published in September were affiliate pages shouting hype. Here is the straight version, assembled from the event's official partner documentation, the hosts' own announcements and the five sessions as they aired.

The Side Hustle Summit was a launch-style virtual event in the same format Russell Brunson has run for years (Funnel Hacking Live, the AI Secrets Challenge, the 5 Day Lead Challenge). Attendees registered, sat through live training sessions across a week, built alongside the hosts, and near the end of the week the hosts presented a paid program for people who wanted to go deeper.

What makes this one different is the pairing. Russell Brunson is the funnels-and-offers guy: ClickFunnels co-founder, three bestselling marketing books, two decades of launch experience. Iman Gadzhi built his audience teaching agency owners and young entrepreneurs, and now co-owns Whop, the marketplace where thousands of internet side hustles get paid. Their audiences barely overlap, which is exactly why this event drew the audience it did.

The five sessions ran September 6–13: daily from Sept 6 to 9, then the live build finale on Sept 13, all at 1 PM Eastern. Read our session-by-session review for what each episode covered, and the cost page for what was sold.

How the Side Hustle Summit 2026 worked

Every Russell Brunson launch event follows the same shape, and this one did too. The record below is what actually happened, day by day.

1. Free registration. It opened August 17, 2026 and closed September 6 at 1 PM Eastern, the moment Episode 1 started. There was no card, no paid ticket and no VIP tier. Access details arrived by email.
2. Five live sessions. Episodes 1 to 4 ran daily from September 6 to 9. The finale ran September 13. Each session started at 1 PM Eastern and lasted about an hour.
3. Replays within 24 hours. Each session got a replay, emailed to registered attendees. The after-hours segment at the end of every session was cut from the replay and stayed live-only. No public replay archive was ever published, and the organisers have not opened one since the event ended.
4. The offer. The week led into Monetise, Iman Gadzhi's $1,995 digital-products program, plus a $995 companion offer. The full stack was revealed on stage in session 2, on September 7.
5. Cart close on September 14. The finale ran on September 13, but the Monetise checkout stayed open one more day and closed at midnight Eastern on September 14, 2026. The offer page now redirects to a waitlist. The 7-day refund window runs from the date of purchase, per monetise.com's published terms.

None of that made the training weak. Brunson's free events routinely out-teach paid courses. It meant the week had a destination, and anyone watching the replays should read it that way.

What's inside: the five Side Hustle Summit 2026 sessions

The official event page published the full lineup on August 9, 2026. Five titled episodes, every one live at 1 PM Eastern. All five have now aired.

Note the gap. After four straight days, the finale jumped to September 13, and the three days in between were action days. The full timeline is on the schedule page.

Who the Side Hustle Summit 2026 was built for

• It fitted you if you had no online business yet and wanted a structured, from-zero week with two teachers who have done this for a decade. Beginners were the target audience. The event promised no experience, no audience and no startup capital, and the free sessions taught complete material whether or not anyone bought afterwards.
• It fitted you if you knew up front you would not buy a $1,995 program. The training stood on its own. Free attendees who did the homework the same evening got most of what buyers got from the first modules.
• It did not fit you if you already run a working online business and want advanced tactics. This was a from-zero event and the pace felt slow to anyone past the starting line.
• It did not fit you if you know you are susceptible to deadline-pressure buying. The cart-close sequence was among the best in the industry, and that is not always good for your wallet. Anyone weighing a future Gadzhi or Brunson launch should write one sentence before day one: "I will spend $1,995 if ___." Then read it on cart-close day.
• It did not fit you if you could not make 1 PM Eastern live and could not watch a replay within a day. The replay window was 24 hours and the after-hours segments were never recorded.

Side Hustle Summit 2026 pros and cons

Is the Side Hustle Summit 2026 worth it?

As a free education event, yes for most people curious about side hustles. Our score is 4.1 out of 5 and it covers the free week only. The two names attached made it one of the strongest launches of 2026, and a weak free week sells nothing, so the hosts' incentive to teach well lined up with the audience's.

The purchase decision is separate. The $1,995 program is Monetise, a product Iman Gadzhi has sold since September 2025. Its curriculum, its 7-day refund window and its price history are all public, and they stay public now the countdown has run out. Judge it the way you would judge any course: curriculum, refund terms, and whether you would implement it. The full breakdown is in our review and on the Monetise review page.

Replays, access and time zones

Every session started at 1 PM US Eastern. That was 10 AM Pacific, 6 PM in the UK, 7 PM in Central Europe and 10:30 PM in India. In Australia it landed in the early hours of the next morning, so most of that audience watched the replay.

The organizers emailed access details after registration. They ran no public login portal, so there was never anything to sign in to. Replay links went only to registered attendees, and registration is now closed, so anyone who did not sign up before September 6 has no route to the recordings. More on the replays page and the access page.

The parts the hype pages never told you

• The free training funded a paid pitch. A $1,995 core program plus a $995 companion offer sold during the event. That was always the model.
• Affiliates are everywhere. Promoters earn up to $1,032 per customer, with a $122,500 prize pool on top. Most "reviews" published in September were written by people competing for those prizes. So is the wider ecosystem this site sits in; we keep the facts first anyway, because that's what actually ranks and converts.
• Live meant live, with a 24-hour replay. Sessions ran Sept 6, 7, 8, 9 and 13 at 1 PM Eastern. Replays went up within 24 hours, by email, to registered attendees only. Nothing was posted publicly.
• The headline result is an outlier. The official page's flagship proof is a 19-year-old with no experience who made $111K in 45 days after Iman's first event. Tracked and real, but it's the top of the curve. The $55.6M total is spread across three events' worth of attendees.
• A summit does not build the hustle for you. Both hosts are excellent teachers, but the median attendee of any free event implements nothing. The value depended entirely on what each attendee did in the two weeks after.